Friday, January 27, 2006

Last to First?

An anonymoous poster asks:

Promo Peeps,Any recent examples of last place television stations moving into first or "near first" place positions?

Not exactly last to first, but look at the Meredith-owned, CBS in Phoenix. Phenomenal growth over two years. The right people (new GM, ND and CSD) the right ideas, good promos, nice news pacakging, great marketing and stealing the number one anchor in town.

Any other examples out there? Plus, my question, if you're in last, does it make sense to even try to get to first? I doubt it.

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