sales inventory vs promo inventory
A common problem in smaller to medium market stations. You agree to run a spot, it involves an event or some other commitment to a sponsor. Who's inventory dos it come out of? And, why are we doing it?
I have a checklist that I use to decide how much weight we put beind these things, and who runs the spots. But I want to hear from you first.
How do you handle them?
posted by Bindaredundat @ 1/20/2006
1 comments
1 Comments:
That will get the GM's attention but, the answer from sales will be, "we do it to get share of the buy, or keep relationships."
The only way I know of to counter that is to be sure each project gets discussed up front, with everyone in the room.
CSD, GM, ND and GSM all have to know what is to be done, what is expected and what is the return to the station.
The GSM then is held acountable by the GM.
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